Our Public Media Relations Team is led by Po, a media relations specialist with 25 years of work experience in the mainstream media industry, she is closely tied to local press, celebrities, KOLs and government officials, and have proven track record in crisis management.
Why Public Media Relations is Important to your Brand and Business?
- Public relations builds up credibility
Public relations boosts an organisation’s credibility because it’ll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they’ll gain credibility due to the intermediaries’ credibility.
- Public relations is precise
With advertising, it’s possible to calculate the responses and audience impact which you have. It is similar to a controlled experiment which is being done repeatedly. Public relations is less predictable due to you having to get the intermediary to comprehend your important message points and reiterate them in his/her messages. It means cautiously aligning them with an intermediary’s messages. It’ll mean knowing his needs and your audience’s needs and where your business and its messages fit within that environment.
- Public relations is based on relationships
Great public relations means setting up ongoing relationships with many important influencers (and therefore their audiences) and knowing how your business may become an excellent data source for the influential.