The Best Or Nothing

Couple months ago, I was requested to give a quotation for a large-scale copywriting project. The potential client turned out not yet ready for a reasonable business investment.

Expert salesmanship in copy does not come cheap, if an entrepreneur or a business owner wants a copy that sells, he must expect to pay for something besides a copywriter’s time or word count. I put 16 years of professional communications insight into every project I take on, this is something worthy.

Some startups are prone to engage in services that set the lowest price; it may seem like a good idea for cutting cost, the lure of copywriting services for only several thousand dollars is enough to hook many business owners. Whereas the truth is that choosing the cheap option, in the beginning, will cost you in the long run.

In good times, people want to advertise; in bad times, they have to’ (Bruce Barton)