Every business owner or entrepreneur wants to earn media coverage, most of them choose to distribute a press release, in the hope it gets published.
Press Release offers an opportunity for brands and business to reach their target audience through the media, but the offer only available to a brand and business with a killer press release.
To get your desired results, you must:
- Be Creative
- Create an eye-catching headline just like those on newspaper
- Avoid Jargon
- No hard-sell
- Avoid overuse exclamation mark
Regardless of whether you or an external supplier such as PR agency or freelancer to write the Press Release, the writer must put himself in a journalist’s shoes.